This project involved creating a visual identity for an environmental company, based on a dock beetle eating a dock leaf. The work started with an illustration of a dock beetle (1) on a dock leaf (2) taken from an existing scientific photograph, to get the correct colours and approximate body shape for the beetle. A revised dock leaf was drawn (3), based on a new reference photograph. The shape and style of the beetle was then modified (4 and 5) to better reflect the proposed name of the company. The position of the leaf veins was edited to highlight the beetle and create space for text in the top left and bottom right of the image, so providing a potential company logo or letterhead (6).
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Graphical Science 